DEVELOPING COPIES & CAPTIONS ARE QUITE CHALLENGING !
Copies and Captions - two important aspects of Ad-making. The daunted task of reaching the right customers at the right time and at the right place is one of the the prime objectives of a promotional campaign. I still cherish the memories of creating some interesting lines for UTI Bank (now Axis Bank) long ago (year 2000). The following series of clips (10 Nos.) were used as newspaper Ad strips by them. Banking has undergone a sea change since then...
Copies and Captions - two important aspects of Ad-making. The daunted task of reaching the right customers at the right time and at the right place is one of the the prime objectives of a promotional campaign. I still cherish the memories of creating some interesting lines for UTI Bank (now Axis Bank) long ago (year 2000). The following series of clips (10 Nos.) were used as newspaper Ad strips by them. Banking has undergone a sea change since then...
great!! :D
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